ChatGPT in Marketing: A Workshop for the Marketer’s Daily Work
A practical workshop course for beginner marketers who want to use ChatGPT to create content, conduct research, generate campaign variants, and streamline everyday tasks without losing quality, brand consistency, or editorial control.
This course shows how to use ChatGPT in the real work of a marketing team: from the brief and a good prompt, through creating drafts of emails, posts, and content plans, to evaluating quality, matching tone of voice, improving weak results, and building a simple team process. The program is intentionally not based solely on clicking through the interface. Participants work with concrete marketing artifacts: briefs, checklists, comparison tables, mini case studies, evaluation rubrics, and content iterations. The course takes into account the current context of working with ChatGPT: projects and memory in projects, Canvas for collaborative editing of longer materials, and OpenAI’s official prompt-writing practices. In addition, it places AI use in the realities of marketing: testing variants, controlling marketing claims, avoiding artificial-sounding copy, and risky uses such as fake reviews or unverified claims. The result of the course is a set of ready-to-use work templates that can be implemented immediately after the training.
What you will learn
- Creates briefs and prompts that lead to useful marketing results rather than generic text.
- Uses ChatGPT to prepare first drafts of emails, posts, descriptions, and content plans.
- Evaluates AI responses according to specific criteria: relevance, credibility, target audience fit, tone of voice, and readiness for publication.
- Improves weak results through iteration, task refinement, providing input materials, and narrowing the model’s role.
- Works with longer materials in an organized way using projects and the Canvas editing space.
- Builds a simple, safe team process for marketing with a quality checklist and editorial rules.
- Recognizes legal and reputational risks of using AI in marketing, including fake reviews, fabricated data, and exaggerated claims.
- Prepares a set of personal templates: prompts, evaluation rubrics, publication checklists, and a review process.
Prerequisites
Basic knowledge of marketing work, a ChatGPT account, access to a computer, and your own examples of brand content or campaigns are welcome. No technical knowledge or AI experience is required.
Course syllabus
- Quick orientation: where in ChatGPT chat, projects, and Canvas are useful in a marketer’s work
- Brief for a marketing task: 8 elements you need to provide before asking for content
- Prompt workshop: from one general instruction to a useful draft of an email and a post
- Comparison of artifacts: weak prompt vs strong prompt for a webinar campaign
- Decision quiz: what’s missing in the brief and why the answer sounds generic
- Workshop: prepare 3 versions of a promotional email for a webinar with different value propositions
- Editorial checklist: how to evaluate the subject line, preheader, and CTA before you send a campaign
- Mini-case: LinkedIn post that sounds like AI — diagnosis and brand-focused rewrite
- Workshop in Canvas: improve a longer landing page text section by section instead of generating it from scratch
- Comparison table: one message, four formats — email, LinkedIn, ad, website description
- AI content evaluation rubric: relevance, specificity, evidence, brand style, publication readiness
- Tone of voice workshop: create a brand card that ChatGPT can actually work with
- Critique of examples: a good and a bad AI-generated product description — what exactly doesn’t work
- Risks in AI marketing: fake reviews, made-up data, unsupported promises, and how to block them with process
- Quality quiz: can this text be published, improved, or rejected
- 5-step process: brief → draft → review → revision → approval in the marketing team
- Project template in ChatGPT: file order, campaign context, and working rules for one brand
- Team case: preparing a mini product campaign with a split between human and AI roles
- Final package: your own prompt library, publication checklist, and review scorecard
FAQ
You will learn a practical way to work with ChatGPT in marketing: from creating briefs and writing effective prompts, through drafts of emails, posts, and content plans, to evaluating response quality, matching tone of voice, and improving weaker results. The course also shows how to organize a simple team process around AI so you can use it faster, smarter, and more predictably.
Both. Beginners will get clear foundations for working with prompts, briefs, and evaluating results. People who already use ChatGPT will organize their workflow, learn to iterate better, eliminate weak results, and translate AI into real marketing tasks instead of random experiments.
This program focuses on the marketer’s daily work, not just on the tool’s features. Participants work with concrete artifacts: briefs, checklists, comparison tables, mini case studies, and evaluation rubrics. As a result, they learn not only how to generate content, but also how to assess its quality, brand fit, and business usefulness.
Because AI has stopped being a novelty and is becoming a standard part of marketing work. According to Salesforce, 75% of marketers already use AI, but many teams still use it for generic campaigns instead of better-designed, more effective work. Gartner, in turn, indicates that 94% of marketing leaders expect generative AI to become a permanent part of the marketing technology stack within four years. This course helps you move from simply “using the tool” to a conscious, process-based use of AI in a team.
Yes. We place a strong emphasis on quality: evaluating responses, improving drafts, matching tone of voice, and working iteratively. This matters because the market now expects not only greater efficiency, but also greater relevance and trust. Salesforce says that 84% of marketers admit they still run generic campaigns, and Gartner notes that consumers are becoming increasingly sensitive to how GenAI is used in brand communication. That is why in the course you learn not only to generate, but also to select, edit, and control the final result.
Yes — but in a practical way. Instead of empty promises, it shows how to shorten the path from task to a sensible draft, how to prepare communication variants faster, and how to improve team collaboration. This approach has strong justification: McKinsey estimates that generative AI can increase marketing function productivity by an amount equivalent to 5–15% of total marketing spend.
For marketers, content marketers, copywriters, social media specialists, people working in communications departments, freelancers, and team leaders who want to use ChatGPT in a more organized and useful way. It works well wherever fast preparation of materials, communication consistency, and better quality of everyday content work matter.
- 4 hours
- Beginner
- Certificate on completion
- Access immediately after purchase